I decided to subvertise Nike, and their motto. I chose to subvert this brand because one of the things they stand for is to be active and exercise, and also on how their brand looks regarding to style and fashion. A message I wanted to promote is that, some people ( more specifically fat people) get lazy during an activity, and therefore the motto "eh" comes into play. The image I chose for this is a fat man trying to exercise, but while he's exercising, he starts to get tired and just starts giving up. I got this image from google, it was called" Fat man exercising", The image inclused a fat man trying to exercise, and i chose this image to show the other side of Nike, in this case, lazy people.Since the Nike logo is "Just Do It", i decided to switch that around and put what most people would say when they dont want to do anything "Eh". I used a regular microsoft font for this, I edited the type by resizing the type and coloring it orange to appeal more to the regular Nike colors, and the type says "Eh" to represent lazy people when they dont want to do anything. The consumer may have a good laugh, but also realize how true this can be when it comes to real life situations.
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AuthorI like to play baseball, basketball, football, and sometimes videogames... But call me Felipe, I prefer that way. Archives
May 2016
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